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In recent years, with the renewal of the concept of parenting, the strengthening of personal health care awareness, and people's pursuit of a comfortable, convenient and relaxed lifestyle, it has led to the vigorous development of the health and maternal products industry. Affected by consumption upgrading and the impact of the epidemic on consumption habits, high-quality, multi-functional products are increasingly favored by consumers, and the trend of various products extending to the subdivision field is becoming more and more obvious.
It is worth mentioning that health and maternal and infant textiles are the areas closest to the end of the industrial textile industry, and are also the largest application market for nonwovens. Thanks to the multiple promotion of scientific and technological innovation and consumption upgrading, the health and maternal and infant textile industry has ushered in a period of rapid development in recent years, and the production capacity has been rapidly released. The development of the industry is not only facing adjustment and challenges, but also has new opportunities. On the one hand, the birth rate of newborns is declining, and the demographic dividend is gradually decreasing. On the other hand, with the opening of the epidemic and the introduction of the three-child policy, the industry is also facing a wave of new opportunities.
Green, health is an important direction
Green and healthy is an important direction of health and maternal and child products. To achieve green and healthy performance, it can first be explored and applied from the fiber material link.
The innovative methods of nonwoven sanitary materials used in health and maternal and child products mainly include raw material innovation, technological innovation and application innovation, raw materials are the key to innovation, and nonwoven post-finishing technology is the focus of innovation. Qian Xiaoming, director of the nonwoven materials and Engineering sub-committee of the Textile Professional Teaching Steering Committee of the Ministry of Education and a professor at Tianjin University of Technology, said that in recent years, nonwoven health materials have remained active in terms of quality improvement, product innovation and application expansion. He also focused on the application and development of wormwood viscose fiber primary sanitary nonwovens, the technical innovation of new hot-air nonwovens surface materials, and the research progress and application of PP biodegradable technology.
In the direction of green and health, Li Lingshen, vice president of the China Textile Industry Federation, mentioned that in terms of materials, plant fibers, cellulose fibers, green fibers, etc. can be expanded, and the use of functional injection and oil agents can be reduced as much as possible in the processing process. It needs to be clear that for health and maternal and child products, the first thing is to ensure its safety performance, function, comfort and other performance should be subject to safety performance. The development of green product certification and green standards led by the industry association has effectively promoted the orderly development of the industry.
In view of the demographic dividend decline and other adverse factors, Li Lingshen said that in recent years, the birth rate decline, the demographic dividend advantage reduction and other worries have always plagued the industrial development, but should be looked at rationally, the moderate slowdown of industry growth indicates that the industry itself is in the adjustment period, which is the signal of the transfer of industrial development from quantitative change to qualitative change. With the recovery of offline sales and the support of new marketing methods and models, the health and maternal and infant textile industry contains greater energy and expansion space in the future.
"Top Ten enterprises" lead brand building
Brand carries the quality and value of the product, for the consumer field, brand = trust. In the field of health and maternal and child products, with the upgrading of consumption and market segmentation, domestic independent brands have gradually increased, and gradually established a relationship of trust with consumers.
Hengan (China) Sanitary Products Co., Ltd. and other enterprises were selected as "2023 China Industrial Textile Industry hygiene and maternal and infant diapers comprehensive competitiveness of the top ten enterprises", Jinjiang Hengan Household Paper Co., Ltd. and other enterprises were selected as "2023 China Industrial textile industry hygiene and maternal and infant nonwoven wiping materials comprehensive competitiveness of the top ten enterprises", Yunnan Dengkang Bebi Maternal and Child Products Co., Ltd. and other enterprises were selected as "2023 China Industrial textile Industry health and maternal and child products retail Channel Top 10", Guizhou Fuxing Jintong Trading Co., Ltd. and other enterprises were selected as "2023 China Industrial textile industry health and maternal and child products marketing Channel Top 10"...... At the second member meeting and the second session of the first Council of the Health and maternal and Child Products Branch of the China Industrial Textile Industry Association held recently, the list of "2023 China industrial textile industry health and maternal and child products competitive enterprises" was released.
In promoting the construction of the modern industrial system of the textile industry and the high-quality development of the health and maternal and child products industry, Li Lingshen suggested that "we should focus on common key technologies, carry out basic research, and activate the endogenous power of scientific and technological innovation in the industry; It is necessary to take the goal of "double carbon" as the strategic guidance, build a green system of the whole industrial chain, vigorously develop and promote environmentally friendly products and biodegradable disposable health products, and constantly improve the construction of ESG system; We need to step up digital and networked transformation of key links, and strengthen the integration and innovative application of next-generation information technologies such as mobile Internet, artificial intelligence, blockchain, cloud computing, and big data. We should be demand-oriented, make the right products, and provide consumers with a more convenient and humane shopping and product experience."
"In the face of opportunities and challenges, enterprises in the industry should mark world-class enterprises, achieve international standards in terms of product excellence and brand excellence, and strive to reach the world's leading level in innovation and governance modernization." China Industrial textile Industry Association president Li Guimei stressed.
As an important force to promote the development of the industry, the Middle Class Association health and maternal and child products Branch elected the second council leadership team members, the general assembly elected Ding Guixing and other 73 members of the second Council of health and maternal and Child Products Branch, elected Yan Huarong, chairman of Zhejiang Jinsanfa Group Co., Ltd. as the second president of the Council. Wang Junhua, general manager of Henan Baibeijia Sanitary Products Co., Ltd. and 23 other people were elected as the vice president of the second Council, and Bai Xiao, deputy director of the Industrial Research Department of the Middle Class Association, was elected as the secretary general of the second Council. The conference established the Expert Committee of the Health and maternal and Child Products Branch, and hired 39 university professors, entrepreneurs and professional and technical personnel to serve as members of the expert committee of the Branch.
"Strive to make the Health and maternal and Infant Products Branch into a more professional, broader, more resource-rich social organization, and strive to create a new situation in China's health and maternal and infant products industry." Yan Huarong, president of the second Board of Directors, proposed that the next step of the branch's work will focus on six aspects: promoting brand cultivation, adhering to independent innovation, advocating green development, strengthening standard guidance, strengthening organizational construction, and establishing a good relationship between government and enterprise.
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