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After the price rise of even flowers, self-testing boxes are out of stock, many consumers have turned their attention to masks. The reporter recently visited several offline pharmacies and inquired many e-commerce platforms. According to different specifications and textures, the price of masks varies greatly, with the price of a single mask ranging from about 3 yuan to 300 yuan. Many consumers began to actively buy N95 masks, and some anchors in broadcast rooms also began to promote masks in a large scale, and the sales of masks also increased significantly.

Masks cost from 3 yuan to 300 yuan

According to Baidu Health data, the search volume of scientific epidemic prevention related content has increased 15 times in the past week, and the search popularity of epidemic prevention related items has increased. Among them, N95 masks, ibuprofen and Lianhua Qingwen have attracted a lot of attention. For example, searches for N95 face masks have increased 715% recently. According to data from Clove Home, a health store owned by Clove Doctor, sales of N95 masks have increased significantly since Dec. 7, with the average daily sales now about 27 times that of the previous month, or about 26 times.

In many pharmacies, the reporter saw that masks are not out of stock, there are still sales, and a large number of customers are buying N95 masks. In many anchors in the broadcast room, also began to vigorously sell masks, with N95 as the most popular category.

The price of masks varies widely on different e-commerce platforms and flagship stores. There are different brands of N95 masks alone, with prices ranging from more than 3 yuan to more than 10 yuan per mask. There are also some other types of masks that cost more than 30 yuan per mask, and some luxury design masks with filter element can cost about 300 yuan per mask.

There are 893,000 mask related enterprises in China

According to the data of Tianyan Research, there are 893,000 facemask related enterprises (covering masks and respiratory protection) in China, and the number of related enterprises has increased significantly since 2020, with an increase of over 190,000 in 2020, with an annual registration growth rate of 79.0%, and over 250,000 in 2021, with an annual registration growth rate of 59.2%. An additional 312,000 have been added since 2022. In terms of the geographical distribution of existing enterprises, Zhejiang Province and Guangdong Province have the most related enterprises, with nearly 100,000, and Jiangsu Province ranks the third with nearly 90,000. From the time of registration, 35.7% of the enterprises were established within the last year.

In response to the recent surge in consumer demand for masks, Ogilvy Healthcare said on its recent investor relations interactive platform that due to the recent changes in domestic prevention and control policies, masks and other personal protective products are in short supply. Related production lines are at full capacity, and we are working overtime to ensure the supply of related products. Healthy Medical also said on the investor relations interactive platform that the company's N95, KN95 and other types of masks are affected by the epidemic prevention and control policies, and the sales are volatile, and the company is actively expanding production. It is understood that different grades of medical masks have different core indicators, among which, the core indicators of disposable medical masks are bacterial filtration efficiency ≥95%, pressure difference ≤49P, ear band strength ≥10N; The core indexes of medical surgical masks are bacterial filtration efficiency ≥95%, particle filtration efficiency ≥30%, pressure difference ≤49Pa, ear band strength ≥10N, prevent blood penetration, etc. The core indexes of medical protective mask (N95 mask) are particle filtration efficiency ≥95%, close factor greater than 100, airflow resistance ≤343.2Pa, surface moisture resistance ≥3, ear band strength ≥10N, prevent blood penetration, etc.

From the perspective of the supply channels of epidemic prevention supplies, all Internet health platforms have updated their measures. Jingdong Supermarket announced on December 8th that it has cooperated with more than 400 brands and suppliers to stock and launch 2,500 kinds of anti-epidemic products. Meanwhile, it will strengthen quality management and price self-discipline of anti-epidemic materials to ensure adequate supply, stable supply and stable price of anti-epidemic products.

Jingdong Supermarket has a full stock of epidemic prevention and control supplies in major cities such as Beijing, Chongqing, Zhengzhou and Shijiazhuang, which can guarantee consumers' purchase needs for 25 days. Among them, disinfectant and bactericide can guarantee the purchase demand of consumers within 25 days at least, hand sanitizer and wipes can guarantee the purchase demand of consumers within 32 days at least. Jingdong supermarket has also cooperated with large chain stores for overguarantee supply, and joined hands with Wal-Mart, Yonghui, Vanguard and other suppliers to fully raise epidemic prevention and control materials. The stock of disinfectant, hand sanitizer is 3 times more than the daily stock, the stock of disinfection spray and alcohol spray is 5 times more than the daily stock, and the stock of hand sanitizer and sterilizing wipes is 5 times more than the daily stock.

In response to the price fluctuations and market competition of some drugs and other pestilence-related materials, the State Administration for Market Regulation issued a Warning on the Price and Competition Order of pestilence-related Materials, setting a "nine-no-nine" red line for producers and operators of pestilence-related materials in terms of regulating price behaviors and maintaining fair competition. The warning clearly requires that producers and business operators shall not violate the principles of honesty, credit, fairness and reasonableness, shall not violate the regulations on clearly marking prices, shall not price gouging, shall not price cheating, shall not collude to raise prices, shall not price discrimination, shall not false publicity, shall not counterfeit and confuse, and shall not commercial slander. At the same time, the majority of producers and business operators will be required to conduct self-inspection and rectification, and all sectors of society will be encouraged to report clues of violations of laws and regulations, so as to promote social co-governance.

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