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When talking about whether the business is doing well or not, the answers given by all walks of life are almost unified. "Business is getting harder and harder to do."

Actually, it is similar to our feelings. By analyzing the changes in the total retail sales of consumer goods in the past ten years released by the National Bureau of Statistics, we can intuitively see that people's consumption has indeed changed.

Although the total retail sales of consumer goods are growing every year, the rate of growth is declining every year. In particular, the growth rate in 2018 is directly more than 10%, and the cliff type is reduced to 4%. And the downward trend of growth will continue, which means that the growth rate in 2019 will be lower than 4%, and even negative growth may occur. Macroeconomic data is manifested in all walks of life, that is, people are increasingly reluctant to spend, so our turnover has stagnated or even declined.

“Clothing, food, housing and transportation” has always been a necessity for people and an important part of daily consumption. It can be said that the changes in consumption of “clothing, food, housing and transportation” are exactly the same as changes in the total retail sales of society. Of course, the consumption of “clothing” in the same vein of our textile industry has not escaped the downward trend.

The market is weak, it is difficult to rise against the trend

To say how bad the market is, each cloth boss is a "bitter water". According to a boss who has been engaged in textile trade for more than ten years, his annual turnover in the past ten years is basically fixed at around 20 million, and his profit is less than 10%, which will take him in a single year. I have 100,000 pieces. However, the change in turnover in the last two years cannot be called a cliff-type decline. It should be directly "diving down", and now only has a turnover of about 2 million a year. This 90% decline is really amazing.

The weaving scale in Jiangsu and Zhejiang has always been one of the best in China. The weaving factory that once was proud of it is somewhat confused when it faces more than 40 days of inventory. A person in charge of a weaving factory with a scale of more than 1,000 introduced us to it. Now I would rather pay a salary of 80 yuan per day to the workers, and also cut production and stop production because the inventory is too high and the financial pressure is too great. The bad situation in the upstream makes the “cash tree” dyeing factory have some “wild and withered” status. Full-load production is not necessary to think about it, can have a working rate of about 7 or 80% is not bad, after all, many factories are still struggling near the starting rate of about 50%.

Be prepared for danger in times of peace

All the cloth bosses are facing the same market, but the results are very different. In addition to the voices of various complaints, there are some gratifying news on the market. Some traders have developed new varieties and made a 30% year-on-year increase in turnover. There is a grey cloth factory with a daily output of 60,000 meters, but the production and sales are still balanced, and the inventory is low... A careful comparison of these different performance companies will reveal Their consistent business model determines their different outcomes today.

The turnover has dropped from 20 million to 2 million companies. In the past ten years, orders from one customer have come to the present. This is undoubtedly the "Eggs are placed in a basket", and the basket is now down, the eggs are broken. Ten years ago, it was an era of customers everywhere. But this company did not seize the opportunity to expand more customers and missed the possibility of growing the company. Even if we are actively exploring customers, it is almost in vain. After all, our conventional fabrics are facing the homogenization competition and there is no advantage.

On the other hand, under the off-season, companies that are still able to “open up the territory” or steadily and steadily have the same characteristics. First of all, there are a wide variety of fabrics, and you can produce dozens or hundreds of varieties at will. Of course, this is inseparable from the R&D and innovation capabilities of enterprises. When the polyester taffeta in the market is not working, the silk can be simulated, the silk can not be simulated, the elastic fabric is up again, and there will be cotton, human silk in the back... "You sing me to debut" Looking at the entire market, it depends on whether you are involved in the hot-selling varieties in your product catalog. Of course, it is important to have certain customer resources. It is absolutely impossible to rely on only one customer. To use all means: exhibitions, networks, acquaintances, etc. to enrich their customers. From domestic to international, large and small customers form a large customer base, and differentiated customers increase their ability to resist risks, so that their orders can be “not lit up in the east”.

The off-season is a sieve that picks out and relaxes those companies that are busy with “counting money” during the peak season. And those companies that are often worried about the situation, even if they are frustrated now, are temporary. When the market is shuffled, it will be a brand new card and a complete cake.

Dongyang Laichi Environmental Protection Technology Co., Ltd. is a well-received nonwoven fabric manufacturer, specializing in production and sales: nonwoven fabrics, elastic non-woven fabrics, spunbond nonwoven fabrics, medical non-woven fabrics. Laiwu spunbond nonwoven fabric is light, soft, breathable, non-toxic and environmentally friendly, ensuring product quality, and it is necessary to let customers buy the peace of mind and peace of mind.